According to ComScore, there was a 10% increase in online spending during 2013 holiday season, and retailers have seen a strong growth on their sites. These are strong indications of changing buying behavior of customers, and no segment of the retail industry, including the home improvement segment, should ignore it. Companies that are slow to move to mobile platforms will find it hard to compete with their competitors like HD that have already built their presence on mobile devices. HD has a strategic focus on capitalizing on this trend, and it is investing in mobile web and mobile app capabilities and improving the functionality of its website. Home Depot’s focus on its online and mobile presence is likely to strengthen HD’s position, especially compared to the very large number of smaller retailers that lack the scale to undertake any such expansion.